· This is the database you will utilize to practice analyzing consumer behavior research

· For in class work with student SPSS use this file

· Data set #1

· Data set #2

· To access your CoursePack, students will need to do the following:
Open the XanEdu "Login/Register" page at: http://www.xanedu.com/login.shtml?PackId=263423

· www.Capsim.com

·  

· Principles of Marketing Section A

· Principles of Marketing Section B

· Consumer Behavior Section Day Class

· ACCEL Principles of Marketing

Consumer Behavior Class Materials

Syllabus

 Marketing Management — E Book  and Simulation Information

Database

                                                                            

                               

Contact Information

Dr. Joe Spencer

316 Boulevard, Anderson, SC 29621

Phone: 864.353.9197

jspencer@andersonuniversity.edu

IM - DrSpencerChat

Associate Professor - Marketing

· Data set #3

· Data set #4

· Data set #5

 

Pricing PPT

Consumer Behavior study for the Sweetery                                                                                                                                  

 

 

 

· Advertising

· Marketing Management ACCEL

· Marketing Management Day

· Class on Pricing

·  

Special Files

“The Place to Prepare”

College of Business